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app.velahq.co/proposals/bloom-coffee-brand-identity
Proposal for
Bloom Coffee Co.
Brand Identity · Prepared by Studio North · May 4, 2026
Bloom Coffee is entering a crowded market where differentiation lives in the brand before it lives in the cup. This proposal outlines a complete visual identity system designed to make Bloom instantly recognizable across retail, digital, and hospitality touchpoints — built to scale from your first location to fifty.
✓
Brand Strategy Document
Positioning, audience profiles, and messaging architecture
✓
Visual Identity System
Logo suite, color palette, typography, and iconography
✓
Brand Guidelines + Asset Pack
40-page guide plus all files in web, print, and social formats
Professional Package
Deposit to commence
$14,400
Prepared by Studio North Powered by Vela HQ
Proposal sent
→
Client accepts
→
Contract signed
→
Invoice paid
→
Client portal live
How it works

From brief to paid client,
without the scattered tools

Every step of the client lifecycle — in one place. No switching between apps. No dropping the ball between proposal and contract.

01
Generate the proposal
Describe the project in plain English. Claude writes the brief, deliverables, phases, and pricing in 60 seconds — in your agency's voice.
02
Client reviews & accepts
They get a branded link. Vela tracks every open, lets them accept or counter-offer in one click, and notifies you the moment they engage.
03
Contract signed, invoice sent
Generate a contract directly from the accepted proposal. Client signs digitally. Issue an invoice in one click. Money moves before work starts.
04
Client portal & intelligence
Every client gets a portal with their full history. You get real-time analytics on win rates, revenue, and what's actually working — so every proposal is smarter.
Features

Everything your agency needs
to run and grow

Not a checklist. A complete system built around the real workflow of a boutique creative agency.

✦
AI Proposal Generation
Describe the project in plain English. Vela writes the executive summary, deliverables, phases, and pricing in 60 seconds — in your agency's voice, not a template's.
✍️
Digital Contracts & E-Signatures
Generate a contract directly from an accepted proposal. Send it with one click. Clients sign digitally — with their name, timestamp, and IP recorded for legal validity.
📋
Invoice Management
Create an invoice from any signed contract in seconds. Customize line items, set due dates, and send a branded invoice email. Track paid vs outstanding at a glance.
👤
Client Portal
Every client gets a dedicated page showing all their proposals, contracts, and invoices in one place. Send them the link — they can accept, sign, and view everything without logging in.
📊
Proposal Strength Scoring
Every proposal gets a 0–100 score before you send. Vela flags weak spots — vague deliverables, mismatched scope, generic language — and tells you exactly how to fix them.
💳
Deposit Collection
Clients accept and pay a deposit in the same flow. You set the amount. No separate invoice. No chasing. Money in your account before work begins.
📨
Smart Follow-up Sequencer Beta
Vela drafts follow-up emails at day 2, 5, and 10. Each one tailored — light check-in, value-add, graceful close. Approve with one click or edit before sending.
📈
Revenue Intelligence
Win rate by project type, average close time, channel attribution, and loss reason analysis. Know exactly where your pipeline is leaking — and what to fix first.
🧠
Agency Voice Learning Beta
The more you use Vela, the more it learns your style, pricing patterns, and what wins for your agency. Every proposal gets sharper than the last.
The intelligence loop

Every closed deal makes
the next one easier

Every outcome you record trains Vela to generate better proposals. Every client you close makes your intelligence richer. The system compounds.

Smarter
with every
client
✦
Generate proposal
✍️
Contract signed & invoice paid
👤
Client portal & retention
📈
Intelligence improves
What agencies say

Built for agencies
who close deals

★★★★★
"I used to spend half a Sunday writing proposals. Now I generate three in the time it took me to write one — and the contract and invoice follow in minutes. The whole process used to take a week."
Sarah K.
Brand designer, 6 years freelance
★★★★★
"We replaced three tools with Vela — our proposal software, contract tool, and invoicing app. The client portal is the part nobody talks about but every client loves. They always know where things stand."
Marcus T.
Creative director, boutique agency
★★★★★
"We went from a 40% close rate to 65% in three months. The strength scoring caught things I'd been doing wrong for years — leading with our process instead of their outcome."
Priya M.
Founder, 4-person design studio
Pricing

One closed project covers
months of subscription

Simple, flat pricing. No per-user fees. No feature walls. Cancel any time. 7-day money-back guarantee.

Solo
$49
per month
For freelancers and one-person studios who want the full system — not just proposals.
  • 10 proposals per month
  • AI generation + scoring
  • Digital contracts & e-signatures
  • Invoice management
  • Client portal
  • PDF export
  • Proposal tracking
  • Win/loss capture
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Professional
$99
per month
The full operating system. Unlimited proposals, automated follow-ups, and intelligence that compounds.
  • Unlimited proposals
  • Everything in Solo
  • Automated follow-up sequencer
  • Revenue intelligence report
  • Brand kit + voice learning
  • Channel attribution analytics
  • Gmail integration (coming soon)
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Studio
$199
per month
For agencies with multiple senders and clients who expect a premium, white-label experience.
  • Everything in Professional
  • White-label client portal
  • 5 team seats (coming soon)
  • Shared template library
  • Team win rate analytics
  • Priority support
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